Vegan & Cruelty Free

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Clean skin-loving ingredients

About Us

We're on a mission to help you look gorgeous without toxins! Our pledge is to create high-performance clean and vegan beauty products while doing socially good. We are proud to be Vegan and Cruelty-Free certified by the PETA. Not only are we passionate about creating clean beauty products that you will love, we are also passionate about giving back. A portion of proceeds from our profits helps provide clean water around the world. We believe safe & fun cosmetics should be the new norm, and safe & clean water should not be scarce.

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Clean skin-loving beauty

All of our products are formulated with non-toxic, clean skin-loving ingredients

Cruelty-Free & Vegan

We are proud to be Cruelty-Free and Vegan certified. We never test on our furry friends or use animal-derived ingredients

Halal-friendly ingredients

Our products contain Halal-friendly ingredients

What’s hot

Beauty Cube- PreOrder


Line, Lash & Go Eyelash Adhesive


Erase Color Corrector


What our clean beauty besties are saying!

Addy N @addynaccarato

I LOVE the foundation!! It applied so nicely and blended so well! It's seriously my favorite foundation I wear daily now.

Rebecca S @rebeccastephan

Me and my mom LOVE this foundation!! It matches my skin tone perfectly, and smells delightful.

Shrooque J. @achaosfamily

Erase is my favorite product that covers up all spots and gives me the look of naturally luminous skin!

More than beauty

We donate a portion of profits to help provide clean water around the world. We also don’t use unnecessary packaging in an effort to reduce our ecological footprint.

We Ship Internationally

We ship to over 100 countries! Learn more to see if we ship to your country - Learn more


Didn't love your product? No worries! Please contact us within 7 calendar days from delivery and we'll make it right.

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