Vegan & Cruelty Free

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Clean skin-loving ingredients

About Us

We're on a mission to help you look gorgeous without toxins! Our pledge is to create high-performance Clean, Vegan & Halal Friendly beauty products. We're proud to be Vegan and Cruelty-Free certified by the PETA. Not only are we passionate about creating clean beauty products that you will love, we are also passionate about giving back. A portion of proceeds from our profits helps provide clean water around the world.

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Clean skin-loving beauty

All of our products are formulated with non-toxic, clean skin-loving ingredients

Cruelty-Free & Vegan

We are proud to be Cruelty-Free and Vegan certified. We never test on our furry friends or use animal-derived ingredients

Halal-friendly ingredients

Our products contain Halal-friendly ingredients

What’s hot

Line, Lash & Go Eyelash Adhesive


Erase Color Corrector


Natural Eye Sparkle


What our customers are saying!

Omg This Is The Best

For a first time eyelash owner! I absolutely love this. It’s easy to apply and stays on. I sometimes use the liner on it’s own!

IPSY's Popup

So excited to have discovered this brand. I love my Line, Lash & Go liner and Adore lashes

Game Changer

I bought confidence with the liner and first of all the packaging is so cute but the liner is amazing too! This combo helped me cut down my time getting ready in the morning.

More than beauty

We donate a portion of profits to help provide clean water around the world. We also don’t use unnecessary packaging in an effort to reduce our ecological footprint.

We Ship Internationally

We ship to over 100 countries! Learn more to see if we ship to your country - Learn more


Didn't love your product? No worries! Please contact us within 7 calendar days from delivery and we'll make it right.

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