Shimmer Me Gorgeous is an all-inclusive Clean, Vegan & Halal-Friendly beauty brand on a mission to empower everyday people to look and feel gorgeous without toxins! Our pledge is to create high-performance Clean, Vegan & Halal Friendly beauty products that solve common beauty problems. We’re proud to be Vegan and Cruelty-Free certified by PETA. Not only are we passionate about creating clean beauty products that you will love but we’re also passionate about giving back. A portion of proceeds from our profits helps provide clean water around the world.

Our Founder, Fatima is a Makeup Artist and a Mom on a mission to empower everyday people to look and feel gorgeous while using Non-Toxic, Cruelty-Free, and Vegan beauty products. As a Makeup Artist, she has used all high-end mainstream beauty products. However, it wasn’t until experiencing Cancer in her family, she started reading beauty labels and realized most mainstream beauty products are loaded with dangerous toxins and unnecessary animal-derived ingredients. When she couldn’t find high-performance clean beauty products that worked for her South Asian skin tone and that met her needs as a Makeup Artist she had a lightbulb moment and that’s how Shimmer Me Gorgeous was born.