Vegan & Cruelty Free
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Clean skin-loving ingredients
We're on a mission to help you look gorgeous without toxins! Our pledge is to create high-performance clean and vegan beauty products while doing socially good. We are proud to be Vegan and Cruelty-Free certified by the PETA.
Not only are we passionate about creating clean beauty products that you will love, but we are also passionate about giving back. A portion of proceeds from our profits helps provide clean water around the world. We believe safe and fun cosmetics should be the new norm, and safe + clean water should not be scarce.
Our founder, Fatima is a Makeup Artist and a mom on a mission to empower women to look and feel gorgeous while using Cruelty-Free, Non-Toxic, and Vegan beauty products. From a young age, she was always obsessed with all things related to art, beauty, and fashion. Anything that had to do with creativity really! Her favorite subject in school was art because she could be creative and express herself without feeling judged.
As a Makeup Artist, she has used all high-end conventional beauty products, but it wasn’t until experiencing cancer in her family that she started reading beauty labels and realized most mainstream beauty products are loaded with dangerous toxins and unnecessary animal-derived ingredients.
After her research, she knew she had to make some changes and this led her to get rid of all conventional beauty products and make more Ethical, Cruelty-free, Toxic-free, and Animal-derived free beauty choices. When she couldn't find products that met her standards as a Makeup Artist, she started experimenting and that's when Shimmer Me Gorgeous was born.